Are you a roofing company in Texas struggling to generate consistent, high-quality leads? Google Ads can help you reach homeowners and businesses in your area who are actively searching for roofing services. Whether you’re in Austin, Dallas, Houston, or smaller cities across the Lone Star State, Google Ads is the ultimate tool for driving local leads.
Why Google Ads Works for Roofing Companies in Texas
Texas is one of the fastest-growing states in the U.S., with high demand for roofing services due to frequent storms, hurricanes, and hail damage. Homeowners in cities like Houston, Dallas, and San Antonio often search for terms like “emergency roof repair near me” or “roof replacement in Texas.”
Google Ads puts your business in front of these potential customers at the exact moment they’re searching for help. Here’s why it’s perfect for roofers:
- Localized Targeting: Reach homeowners within your service areas, such as Austin, Dallas, or specific ZIP codes.
- High-Intent Traffic: Target people searching for services like “roof repair near me” or “roof installation Texas.”
- Pay-Per-Click Efficiency: Only pay when someone clicks on your ad.
Pro Tip: In Texas, seasonality plays a big role. Run ads during peak storm seasons to capture demand.
Step-by-Step: Setting Up Google Ads for Roofing Leads in Texas
1.Choose the Right Campaign Type:
For roofing companies, the two best Google Ads campaign types are:
- Search Ads: These ads appear when someone searches for specific keywords like “roofing contractor Dallas.”
- Local Service Ads (LSAs): LSAs show your business at the top of Google search results and highlight trust factors like licenses and customer reviews.
Pro tip: My recommendation would be go for Search Ads because it gives more flexibility
2.Target the Right Areas
Use Google Ads’ location targeting feature to focus on your Texas service areas. You can:
- Target specific cities: Austin, Houston, San Antonio, Dallas.
- Narrow down by ZIP codes or neighborhoods where roofing demand is highest.
3.Use High-Intent Keywords
Target keywords that show purchase intent. Here are some Texas-specific examples:
- “Roof repair in Austin TX”
- “Storm damage roof repair Texas”
- “Emergency roofing contractor Dallas”
- “Metal roof installation San Antonio”
4.Write Compelling Ad Copy
Your ad copy should address pain points and include strong calls to action. Example:
- Headline: “Fast, Reliable Roof Repair in Houston – Free Estimates!”
- Description: “Licensed & insured roofers serving Houston and surrounding areas. Call now for a free inspection.”
5. Optimize Your Landing Pages
Your landing page is just as important as the ad itself. Ensure it:
- Matches the keywords in your ad (e.g., “Houston Roof Repair Services”).
- Features a clear call-to-action, like “Get a Free Estimate Today.”
- Highlights trust signals like reviews, certifications, and photos of completed projects.
6.Track and Optimize
set Google Analytics and conversion tracking to monitor:
- Which keywords generate the most leads.
- The cost per lead (CPL) for each campaign.
- Phone call and form submission rates.
Regularly review and adjust your bids, keywords, and ad copy to maximize ROI.
Avoid These Common Mistakes with Google Ads
- Not Using Negative Keywords: Without negative keywords, you’ll waste money on irrelevant clicks. For example, if you’re targeting “roof repair Dallas,” you don’t want your ad to show up for “DIY roof repair videos.”
- Skipping Location Targeting: If you don’t set location boundaries, you could waste your budget on clicks from outside Texas.
- Ignoring Landing Page Quality: Even the best ad won’t convert if your landing page is slow or lacks credibility. Make sure your website loads quickly and features a strong call-to-action.
How We Help Texas Roofers Succeed with Google Ads
we specialize in creating high-performing Google Ads campaigns for roofing companies across Texas. Here’s what we do:
- Localized Campaigns: We target the right cities and keywords to generate exclusive leads.
- Proven Ad Copy: We write ads that convert clicks into customers.
- Ongoing Optimization: We constantly tweak campaigns to lower your cost per lead.
“We helped a roofing company in Dallas generate 120 leads in 30 days with a Google Ads campaign targeting storm repair searches. Their cost per lead dropped from $110 to $50 in just two weeks.”
How much should I spend on Google Ads for my roofing business?
Start with at least $1,000-$2,000 per month. Higher budgets may be needed in competitive areas like Houston or Dallas.
What is the average cost per click (CPC) for roofing ads in Texas?
Roofing CPCs in Texas typically range from $7 to $50, depending on competition and location.
