Google Ads for Roofers – The Ultimate How-To Guide for Roofing Companies in 2025: Generate More Leads & Boost Sales

Do You Want More Customers for Your Roofing Business?
Google Ads for Roofers is one of the best ways to drive targeted traffic to your roofing business and acquire new customers who are actively looking for your services. In this article, we’ll reveal the ultimate strategy for structuring your Google Ads for Roofers campaign, from setting up your ads to crafting compelling ad copy that attracts high-quality leads and boosts sales for your roofing company.

What is Google Ads For Roofers?

Google Ads is a Pay-Per-Click (PPC) marketing platform where you pay Google each time your ad appears on search engine results. The power of Google Ads for Roofers lies in its ability to help roofing companies reach their target audience, increase website traffic, and ultimately gain new customers. This platform offers an effective way to promote your business, connect with users who are actively searching for roofing services, and drive high-quality leads to your website.

In this guide, we will focus on how to set up and optimize Google Ads for Roofers, ensuring that your campaigns generate maximum ROI.

1.1. What is the Difference Between Google Ads and SEO?

Google Ads for Roofers and SEO are both valuable digital marketing strategies, but they serve different purposes. Here’s how they differ:

• SEO helps improve your website’s visibility and ranking in organic search results. It’s a long-term strategy that focuses on optimizing your site’s structure, content, and user experience. While SEO can eventually bring in high-quality traffic, it can take months (sometimes over a year) to see substantial results.
• Google Ads for Roofers, on the other hand, allows you to target specific keywords and instantly place your roofing ads at the top of Google search results. With Google Ads for Roofers, you can quickly reach potential customers who are already looking for services like yours, making it a fast, efficient way to boost traffic and generate leads.

Here’s an example of a Google Ads search result when someone searches for a “roofing company”:

1.2. Benefits of Google Ads for Roofers

Running Google Ads for Roofers has a variety of benefits that make it an essential tool for your roofing business:

• Immediate Results: With Google Ads, you can create and launch campaigns in a single day and start appearing at the top of the search results for key roofing terms like “roofing contractor near me” or “roofing company in [City Name].” This is something SEO could take months or even years to accomplish.
• High ROI: Google Ads for Roofers can help you generate more clicks and higher-quality leads from your PPC campaigns. Since you’re targeting people who are already searching for roofing services, they are closer to making a purchasing decision, meaning they are at the bottom of the sales funnel and ready to take action.
• Precise Targeting: With Google Ads for Roofers, you can target specific keywords, demographics, and geographic areas to ensure that your ads reach the people who are most likely to need your services.
• Insightful Data: Google provides you with detailed analytics to optimize your campaigns, showing you how your ads are performing and allowing you to make data-driven decisions.

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1.3. How to Create a Google Ads Account for Your Roofing Campaign

To get started with Google Ads for Roofers, you’ll first need to create a Google Ads account:

1. Sign In: Go to the Google Ads website and sign in with your existing Google account, or create a new one.
2. Start Your Campaign: Once logged in, click the “Start Now” button to begin setting up your Google Ads for Roofers campaign. Follow the prompts to input your business information, select your target audience, and set up your first ad group.

Once you’ve created your account, you’re ready to begin structuring and launching your first campaign, which we’ll cover in detail in the next section.

Creating Google Ads for Roofers

Now that you’ve created your Google Ads account, you’re ready to set up your first Google Ads for Roofers campaign! Here’s a step-by-step guide to help you create an effective and high-performing campaign that generates quality leads for your roofing business.

2.1. Determine Your Advertising Goal

When setting up your Google Ads for Roofers campaign, Google will ask you to choose a primary advertising goal. This step is crucial because it helps you define the focus of your campaign, ensuring you achieve the results you want.

If your goal is to generate more website visits and phone calls, choose those options. Don’t forget to add your website URL and business phone number to make it easier for potential customers to contact you.

Campaign Focus Settings for Roofers:

• Campaign Name: Keep it simple and relevant. For this example, name your campaign “Search – Roofing Services.”

After naming your campaign, click on “Create a campaign without a goal’s guidance.” This option gives you more control over your Google Ads for Roofers campaign, allowing you to customize settings to fit your specific business needs.

Campaign Objective Settings:

• Choose “Search” Campaign Type: Since you want your ads to show up at the top of Google’s search results, selecting the “Search” campaign type is essential.

The next step in creating your Google Ads for Roofers campaign is selecting your target audience.

Select Networks for Your Ads

In this section, you’ll define where you want your ads to appear. We recommend unchecking the “Display Network” to ensure you’re focusing on quality search traffic. Keeping the “Search Network” option checked will help your ads appear on Google’s search results pages.

Campaign Network Settings for Roofers:

• Search Network: Focuses on Google search results, driving relevant traffic.
• Display Network: Typically leads to lower-quality traffic, and we recommend unchecking this option for roofers.

2.2 Location and Language Settings

Next, define where you want your Google Ads for Roofers to appear. For example, if your roofing company is based in Los Angeles, California, select that location. Be sure to select the “Presence or interest” option, so your ads show up for users who are either physically located in or have shown interest in your target location.

Location Settings for Roofers:

• Advanced Search: Use this feature for even more control. You can target specific areas or exclude locations where you don’t offer services.
• Radius Targeting: You can also use the radius setting to target specific areas around your business. For example, targeting Los Angeles within a 20-mile radius will ensure you reach local customers.

If necessary, use location exclusions to avoid showing your ads in areas where you don’t provide roofing services. For example, if you’re based in Los Angeles but don’t serve customers in a neighboring area, you can exclude that location from your campaign.

Advanced Features and Exclusions on Location Settings:

• Simply enter a location you want to exclude and select “Exclude.” You will see these excluded areas marked in red in the preview.

Location Bidding Strategy for Roofers

When targeting specific locations, implement a location bidding strategy for your roofing business. For areas closer to your business, you may want to increase your bid to increase visibility. Conversely, for areas that are farther away, reduce your bid to maximize your budget efficiency.

Location Bidding Tip:

• Higher bids for local areas will help you attract more relevant, high-intent leads.
• Lower bids for distant areas will ensure you’re spending your budget wisely without wasting money on irrelevant clicks.

Need Location and bidding Strategies Assistance for your roofing google ads campaign? Click Here to schedule free consultation

Language Settings:

After picking your location, you may add a language that your target customers might speak such as “English”. If you’d like to target a community that speaks a different language, we strongly recommend you create a different campaign with that language.

Audience Segments:

You can leave audience segment blank because google ads PPC has intent base nature meaning if someone don’t have interest in “Roofing” but suddenly they felt to repair their roof they will for sure search on Google that “Roof Repair Near Me” even they don’t have interest in you service but still they will see you ad.

2.3. Bidding for Google Ads for Roofers

If your Google ads account is new try to use automated bidding strategy of “Maximize Clicks” but don’t forget to set bid limit of $9 which is a sweet spot as we have tested that!

Once 30-40 conversions comes in you can switch it to maximize conversion with target CPA set $70-$100.

Budget Google ads for roofers:

You can set your budget $50/day as it totally depends on your marketing efforts. My strategy is a bit different if my client has $1500/month budget for Google ads I would set a daily budget of $150-$200 because I have tasted strategies which works for me and we get leads on daily basis because of our daily budget.

3. Creating Ad Groups for Your Roofing Business Campaign

Creating well-organized ad groups is key to running an effective Google Ads for Roofers campaign. This section will guide you through the process of setting up your ad groups to target the right keywords, craft effective ad copy, and drive quality leads to your roofing business.

3.1. What Are Ad Groups in Google ads?

Ad groups are a fundamental part of any Google Ads for Roofers campaign. As the name suggests, an ad group is a collection of ads that share similar targeting. Each ad group should be aligned with specific keywords, ad copy, and landing pages, all of which work together to meet your advertising goals.

In simpler terms, ad groups help organize your campaign by determining which ads to show based on the keywords potential customers are searching for. When setting up ad groups, ensure that each one focuses on a specific set of related services, enabling you to create more relevant and targeted ads.

Key Elements of Ad Groups for Roofers:

• Keywords – The words and phrases that you’re bidding on for your roofing business.
• Text Ads – The ad copy you write to capture the attention of users searching for roofing services.
• Landing Pages – The specific page on your website that users will land on after clicking your ad.

By organizing your ad groups effectively, you can drive higher-quality traffic to your roofing website, improving your ad relevance and ultimately boosting your ROI.

3.2. Starting Your Ad Groups

Now that you understand the importance of ad groups, let’s walk through how to create your first ad group for your Google Ads for Roofers campaign.

Step-by-Step Guide to Setting Up Ad Groups:

1. Ad Group Name: Start by naming your ad group something simple and relevant to your roofing services. For example, if your campaign focuses on roofing services, name the ad group “Roofing Services.”
2. Select Target Keywords: The next step is to choose the keywords you want to target for this ad group. Think of terms that are most relevant to your roofing services, like “roofing services,” “roof repair,” or “residential roofing.” This will ensure your ads are shown to people searching for exactly what you offer.

Example Keywords for Roofers:

• Metal roofs
• Residential roofing
• Commercial roofing
• Roof repair
• New roof installation

3. Use Keyword Suggestions: You can also use Google’s tools to find additional keyword suggestions. One method is by entering your competitor’s website in the keyword tool to see what keywords they are actively bidding on. Alternatively, entering products or services related to your roofing business can help you discover new relevant keywords.

Bonus Tip: Organize your keywords into different ad groups based on the specific service you want to advertise. For instance, create separate ad groups for “roof repair” and “new roof installation” to better target each type of search.

By creating targeted ad groups, you can increase the relevancy of your ads, leading to a higher click-through rate (CTR) and better overall performance for your Google Ads for Roofers campaign.

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4. The Anatomy of Google Responsive Text Ad for a Roofing Company

Now, let us take a look at the structure of Google text ads. Below are the different parts of your Google text ads.

So Google let you to create 15 headlines of 30 character max and 4 description of 90 character max so you have to use different variation of your keywords in headlines and description. Use strong CTA and hook that hit the pain points of you potential clients.

As you can see “we will fix your roof leak” we are addressing their pain point directly and indirectly we are offering our services that we are here to help you.

You can directly include your phone number in ads copy as you can see in the image that people can call you right away!

If you want to create highly converting ad copy then book a free consultation with me I will guide you personally.

6. Optimizing your Google Ad for Roofers

At the end of the day, you are using Google Ads for roofers to drive more customers. Getting the data and tracking your conversions will give you a good understanding of how your ads are performing. It can help you check which campaigns and keywords are effectively working and which are not.

6.1. Why Do We Keep Track of Measurements for Your Google Ads for Roofers?

It is helpful to have conversion tracking installed for you to see all the data and action when a potential customer clicks on your Google ad for roofers. Studying these data will help you track how well your Google ads for roofers are doing. Areas of your Google ads for roofers that may need optimizing are:

• Text Ad
• Bids
• Landing Page
• Keywords and phrases

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What you are suggested to take our help for Google ads for your roofing company?

Let me show you my client previous month result they got 3.89k clicks 103 leads they got without phone calls and our cpl was $70 and in very competitive location. This was his first month as account become older we will be able to bring CPL less than $40.

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